Search Engines on the Internet

There are hundreds of search engines on the Internet. However, only a few are significant. We focus on the following three major search engines:


In 2007, Google accounted for 65.1 percent of the total searches in the U.S. Since individuals use Google more than any other search engine to find their desired products and services, it is crucial for any business to have a great position on Google. Larry Page and Sergey Brin co-founded Google in 1998. In less than five years, it became the prominent player within the search engine market. Google went public in 2003, bringing in $1.67 billion to increase its value to more than $22 billion. Google is extremely picky on who it positions on the first page - that's the reason it is so popular. This makes any search engine specialist's job that much harder. To be positioned on Google, your site needs to have two things: clean optimization and quality inbound links.


Yahoo search engine follows Google in its popularity with 28.8% of market-share. Therefore, it is also important for any Web site to be listed very high on Yahoo!. Getting listed on Yahoo!'s first page is somewhat less complicated, compared to that of Google. Nevertheless, it requires extensive knowledge on what is important for Yahoo! spiders.


Microsoft is working extremely hard to compete with Google and Yahoo!. With lots of cash at its disposal, it is investing in new search technology for this very fierce competition. Currently, MSN holds about 12.3% of the total market-share. Although MSN is not as important as Google and Yahoo! it helps to be positioned on MSN databases as well.