SEO Terminology


Indexed or Indexing is the action performed by the search engine to attain a position for a website in the listings. Not to be confused with crawling.

301 Redirect

A permanent move of website, essentially indicating that the website no longer exists and all requests are forwarded to another page.


An algorithm is a set of mathematical rules to get a result from an input of data. The most famous online Algorithm is that of search engine Google. The Google algorithm is used to determine the ranking of websites in its index. Many SEO Professionals see the Google Algorithm as the Holy Grail.

Bad neighborhood

Refers to sites that link to each other that may have been penalized for some unethical promotion techniques.

Blackhat SEO

Is unethical methods of optimisation, severe penalties are handed out to sites who are recognised for using techniques such as same colour text as background, spamming keywords or linking from bad neighbourhoods.


A blog, is short hand for Web Log and is a page on a website where information can be regularly updated. Useful for Search Engine Optimisation because the more frequent content is added increases the likelihood is of regular crawling and indexing, resulting in higher placement in the SERPs.


Canonicalisation essentially means that your website has two entrances to the same location/page, The error normally lies in the websites URL structure, this is classed as a negative offence towards most search engines "as it leads to duplicated content" It is always important to close off one of these entrances using a [301] Permanent Re-direct.


Acronym for Content Management System, a secure web page where you can edit your website, sometimes called an admin system.


Content, or Copywriting is the text that is placed on a web page. Good content is key to a successful SEO campaign.


A directory is a website that details services categorised by industry. There are 1000's of free and Paid Directories available, and some can be industry specific. Within the directory you can normally submit a paragraph of information about your company, and a link is provided directly to your site.

DMOZ - The Open Source Directory

DMOZ is an open source, human reviewed Directory. Google uses the information from DMOZ to estimate the Authority of a site. Entry to the directory is not guaranteed as each and every submission is review for quality by a human volunteer.

Domain age

Is the date that a page was first available for index in a search engine. The age of a domain has a significant impact on search engine rankings, as an older domain is seen as more stable, and therefore more Authoritive.

HTML Sitemap

The HTML Sitemap is an easy way to supply your users with a snapshot of the structure of your website and allows for them to successfully navigate quickly through your website. HTML Sitemaps also help build up "Internal Linking" throughout your entire website.


Is a mod rewrite file that when placed on the root folder enables Redirection on an apache server.


Keywords are used on a website to tell a search engine which specific information you are targeting and to also help target users who may in-turn search for those keywords within a search engine. Keywords are contained within a "Meta Tag" and the Body of a website.

Long tail

Is the term given to non-generic search terms entered into a search engine. Long tail searches generally convert into sales / leads as the visitor has been very specific about what they want.

Meta Tags

Meta Tags otherwise known as "Meta Elements" can be found within both HTML and xHTML contained between the tags of the document, they can contain specific information about a website such as relevant keywords or the webpage description.


In relation to search engine results means that the listing has been gained over time and is seen as an authority site. Natural referrals are the opposite of PPC referrals.

Page Rank

Page Rank is a visual representation of a websites authority. Ranging from unranked, for weak or new websites, to 10 for highly trusted and resourceful websites. Every single web page is assigned a Page Rank and there is a blanked update every 3 months approximately.